Fake news sites have been used and embraced by online marketers as a powerful sales tool. You might have seen a fake news site or two before if you've been browsing the Internet and searching for product reviews.
The FTC has placed a ban on fake news sites. Here's what to learn and what this means for online marketing.
The common signs of a fake news site are the supposedly legitimate news report video on an item coupled with several supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the product has been featured on these reputable news sources previously, and the sole reason why these fake news sites are able to display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
The way these fake news sites have gotten away with it previously by simply using paid advertising to get their product listed on these reputable sites. So once they claim that their product has been featured on CNN, this simply means that they have purchased a banner ad to seem on CNN's website
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This really is one of the major ways which these sites have already been able to sneak beneath the radar seemingly playing by the guidelines up to this point. But now the FTC has passed a new law which forbids the use of these sites as a marketing tactic. Several consumers were likely feeling betrayed and tricked until enough of these complained to get the Federal Trade Commission's attention.
It won't take lengthy with this to pass into other niches. If you've been using these kind of sites as your landing pages, it might be time for you to search for other options in terms of marketing your products or services.
The FTC in addition has drop on using outlandish and specific claims or testimonials unless they are absolutely able to be proven. If you've ever visited a weight reduction product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying an image of a slim "after photo" person are just what they are talking about.
Whilst the FTC is tightening its watch over affiliates, there are still methods to happily coexist and make serious money online through white hat marketing practices. The main element as far as the FTC is worried is transparency in marketing.
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