I've a firmly held belief that each business needs a blog. Big or small, one man band to multi-national corporation, get a web site and get yourself a blog. There are just so many benefits to blogs! I was even reading this morning about a small business where in fact the blogs ran to the teens. One each for the main directors of the board, advertising team blog, offers and news blog and so on. OK, maybe this is a tad bit more than I meant, but I prefer to see this than no blog at all!
A weblog is the way in which that you communicate to your visitors, suppliers, contacts etc on a typical basis. Individuals who maybe only buy occasionally or use your services once in a blue moon you could pop along to the blog to see what is going on among purchases.
You can use this as an incentive to create purchases between their main buys. Display regular offers so they have reasons to help keep returning and once in a little while those offers are likely to appeal and they will make an impulse purchase from you, just since they are reading your blog and you have mentioned a unique offer that they cannot resist.
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And a web log does not just assistance with customer retention, none customers could be directed to your blog from other sources who are themselves maybe mentioning your special deals within their blogs, tweets and other media. If you may get your visitors speaking about you during your blog there's no method of telling how far the term can spread.
A weblog can also be a good resource for the search engines. Even the littlest of websites can quickly grow in to a large website with the main benefit of a blog. Just odd posts every week and per year later you could have a web log containing a huge selection of pages. Not merely is this seen by the search engines as evidence that your website is continually being updated, with content that also lasts (another favourable point), but this new and increasing amount of content may then be cached by the search engines and may then begin to give you new readers as their search terms appear in your blog.
True, not many of these people that find your blog through the search engines will turn into paying customers, but if some do and others then spread the message of your company, then it's working as a marketing front for your business. For the investment of just a tiny amount of time every week typing up what is going on and what's been happening, you can be creating a new source of marketing.
Lastly, if your company is promoting its website through article writing, then it's worth making use of your blog as a collection for most of the completed articles. It provides a success of information that the search engines will love, whilst providing a source of information that your customers could benefit from.
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